This is all I do.
It started innocently enough - one day in 2004, I was bored at my job raising money for a college and asked my boss if I could send an email to our alumni asking for money. I told her we could track everything and that it would work
(at least I knew the first part was true). She said yes, the email was sent, and a career was born.
Since then, I have sent hundreds of email campaigns with successful results. The strategy is simple: provide clients professional service that is built upon experience, best practices, and data.